Want to connect with Victorians aged over 60?
You’re in the right place.
At Seniors in Melbourne, we help local, interstate and international businesses reach a vibrant and growing audience of older Australians.
Our readers are actively looking for fun, accessible, and great-value things to do—particularly midweek and off-peak.
Whether you’re marketing to the senior demographic, aiming to increase midweek bookings, or looking to promote accessible tourism, we’d love to help.
Your website is fantastic and something that Melbourne seniors have needed for some time, well done! Thank you for this great work.
– Jess Pavlovic, Visitor Services Coordinator, City of Melbourne
Why Partner With Us?
If you want to advertise to seniors living in or visiting Melbourne or Victoria, we offer targeted exposure to a highly engaged community.
Here’s what our audience has in abundance:
- Time to explore—especially during weekdays
- Loyalty to businesses they love
- They love to chat (and generate positive word-of-mouth!)
- A hunger for connection and memorable experiences
While we focus on experiences in Melbourne and regional Victoria, our readers stretch across Australia and beyond—many are planning trips to the city, visiting family, or looking for inspiration for their next outing.
What We Look For
We collaborate with businesses, councils and tourism operators that offer:
- Weekday and weekend-friendly experiences
- Dining venues open for lunch or early dinner
- Accessible attractions and cultural activities
- Travel products and services, including tours, transport and travel accessories
- Good value, warm service, and a reason to return
- Organisations servicing the healthy ageing sector, such as wellness, fitness, or mobility-focused offerings
- Multi-generational experiences
- Clear and respectful communication—no ageist assumptions
Accessibility Matters
We know that accessible tourism isn’t just a box to tick—it’s a deciding factor for many of our readers. We work closely with businesses that understand and respect this. We highlight:
- Accessible transport and entry points
- Availability of seating, shade, and toilets
- Ease of navigation for mobility aids
- Clear communication about what to expect
If your venue goes the extra mile to make older visitors feel safe, comfortable and welcome, we’ll make sure that message reaches the people who most need to hear it.
How We Can Help
Whether you’re promoting a local café, a regional destination, or a seasonal event, we offer flexible options to help you reach the over-60s market in Victoria and beyond, including:
- Sponsored blog articles or listings
- Social media campaigns
- Newsletter features
- Giveaways and promotions
- UGC and custom content creation
Who We’ve Worked With
We proudly collaborate with a variety of tourism operators, venues, cultural institutions and regional events. Some of our recent partnerships include:
Let’s Talk
We would love to hear about your brand and have a chat about how we can work together.
Please do get in touch and request a media kit or rate card. We look forward to working with you.
Amy Gardner
0409 006 175
amy@seniorsinmelbourne.com.au
