Want to connect with Victorians aged over 60?
You’re in the right place.
At Seniors in Melbourne, we help local, interstate and international businesses reach a vibrant and growing audience of older Australians. According to the Australian Bureau of Statistics, there are now around 5.8 million Australians aged over 60 — making this one of the largest and most influential consumer groups in the country.
Our readers are actively looking for fun, accessible, and great-value things to do—particularly midweek and off-peak.
Whether you’re marketing to the senior demographic, aiming to increase midweek bookings, or looking to promote accessible tourism, we’d love to help.
Working with Seniors in Melbourne has been such a great experience. Not only have we seen a significant increase in ticket sales for our matinee series Mostly Mozart, but Amy and her contributors have been incredibly easy to work with. It was clear that they took the time to understand our product and to help us promote it in a way that felt both genuine to the Seniors in Melbourne audience but also true to the Melbourne Recital Centre brand.
Sam Leaman, Brand Marketing Specialist, Melbourne Recital Centre
Why Partner With Us?
If you want to advertise to older people living in or visiting Melbourne or Victoria, we offer targeted exposure to a highly engaged community.
Here’s what our audience has in abundance:
- Time to explore—especially during weekdays
- Loyalty to businesses they love
- They love to chat (and generate positive word-of-mouth!)
- A hunger for connection and memorable experiences
While we focus on experiences in Melbourne and regional Victoria, our readers stretch across Australia and beyond—many are planning trips to the city, visiting family, or looking for inspiration for their next outing.
What We Look For
We collaborate with businesses, councils and tourism operators that offer:
- Weekday and weekend-friendly experiences
- Dining venues open for lunch or early dinner
- Accessible attractions and cultural activities
- Travel products and services, including tours, transport and travel accessories
- Good value, warm service, and a reason to return
- Organisations servicing the healthy ageing sector, such as wellness, fitness, or mobility-focused offerings
- Multi-generational experiences
- Clear and respectful communication—no ageist assumptions
Accessibility Matters
We know that accessible tourism isn’t just a box to tick—it’s a deciding factor for many of our readers. We work closely with businesses that understand and respect this. We highlight:
- Accessible transport and entry points
- Availability of seating, shade, and toilets
- Ease of navigation for mobility aids
- Clear communication about what to expect
If your venue goes the extra mile to make older visitors feel safe, comfortable and welcome, we’ll make sure that message reaches the people who most need to hear it.
How We Can Help
Whether you’re promoting a local café, a regional destination, or a seasonal event, we offer flexible options to help you reach the over-60s market in Victoria and beyond, including:
- Sponsored blog articles or listings
- Social media campaigns
- Newsletter features
- Giveaways and promotions
- UGC and custom content creation
Who We’ve Worked With
We proudly collaborate with a variety of tourism operators, venues, cultural institutions and regional events. Some of our recent partnerships include:
Let’s Talk
We would love to hear about your brand and have a chat about how we can work together.
Please do get in touch and request a media kit or rate card. We look forward to working with you.
Amy Gardner
0409 006 175
amy@seniorsinmelbourne.com.au
Professional Affiliations & Memberships
- Board Member, Australian Society of Travel Writers
- Business Member, Victorian Tourism Industry Council
- Member, Melbourne City Precinct Association
- Member, Council on the Ageing (COTA) Victoria
- Member, Young Tourism Network
- Member, Zero Waste Victoria
Advocacy & Community Involvement
- Proud supporter of EveryAGE Counts, standing against ageism
- Volunteer, Elder Rights Australia
- Proud partner and supporter of Travellers Aid
Your website is fantastic and something that Melbourne seniors have needed for some time, well done! Thank you for this great work.