In Search of Melbourne Style …
Melbourne doesn’t so much have style; it is style. Melbourne possesses its own clear fashion distinction, one understood by locals and envied by others.
Why so?
It’s partly due to the strong influence from a wave of immigration from different European nations (initially) and more recently, from various countries in Asia, the Middle east and Africa. European influence found a natural home in Melbourne as our temperate climate matched those left behind in the northern hemisphere, meaning the locals would purchase coats, gloves and heavier suits unlike citizens in sunnier states. Melbourne fashionistas easily understood layering, scarves and woollen garments with more structured tailoring.
Coinciding with the days of ‘Marvellous Melbourne’ in the late 1880s, Flinders Lane boasted hundreds of apparel warehouses, suppliers, courtiers and manufacturers. These largely Jewish newcomers to the city set the foundations for much that followed as the ‘rag trade’ in Melbourne was established. Since then the Flinders Lane influence may have waned, but Melbourne style can be found and appreciated in many diverse places and different ways across many neighbourhoods.
5 ways to experience Melbourne style without delay
1. Start in the Arts Precinct at the NGV
The National Gallery of Victoria (or NGV as its affectionately known) has been overtaken by polka dots. Yes, the incredible Yayoi Kasuma exhibition is in town and the Gallery is thronged with visitors sharing colourful Instagram moments as well as Yayoi’s brilliant works. But that’s for another day.
The NGV’s contemporary fashion collection is located on the third floor in a spacious gallery currently filled with mannequins sporting creations of Martin Margiela, Jean Paul Gaultier and John Galliano. But NGV’s fashion is not confined to this one room – you will find amazing outfits spread across all floors of the gallery.
My standout favourite is a collision of art, photography and design with a curation of Salvador Dali’s lipstick sofa, Man Ray’s mystical 1938 image of Elsa Schiaparelli and Schiaparelli’s ‘Hall of mirrors’ jacket and dress.
The NGV has a strong record of blockbuster exhibitions including those of Dior, Chanel and, most recently, Africa fashion, in 2024. Next up will be a showcase of the work of Melbourne-born, Paris-based, Martin Grant starting March 28 at the Ian Potter Centre.
2. Next stop, Flinders Lane.
This is a short walk from the NGV, easily reached via Federation Square and, for those who enjoy murals, the well-known Hosier Lane. Many of the former warehouses and office buildings in the lane have now been replaced with apartments and cafes, but there are a few remaining historic buildings including Milton House and Chapel House.
Many seniors may recall the days when Flinders Lane was the beating heart of Melbourne’s rag trade, and the Ragtrader newspaper was published around the corner in Watson Place from 1972.
In my previous life as a fashion designer, I spent many hours visiting wholesalers here, inspecting samples, choosing buttons and purchasing fabrics by the yard! Melbourne’s rag traders worked exceptionally hard, but also formed a strong and caring community.
3. What’s happening at the Paris end?
The ‘Paris’ end of Collins Street is well documented as the home of European style in Melbourne. But that, with one exception, is no longer the case. Maybe it was the 2003 demolition of the former Southern Cross hotel (now replaced by office towers and the Sofitel) that reduced its fashion vibe.
But fear not, as European style is stronger than ever. It’s just shifted down a block and now is situated between Exhibition and Swanston Streets. Here you’ll find a virtually unbroken stream of high end fashion, including Hermes, Prada, Louis Vuitton, St Laurent, Cartier, Jimmy Choo and Dior at the entrance of the Westin Hotel.
And the exception? That’s Christine on Collins (2/14 Collins street). Christine Barro was the accessories buyer at the much-loved Georges department store (also in Collins Street) back in the day. In 2000 she opened her own ‘experiential’ retail space, a showcase for art, design and unforgettable accessories. Open Tuesday to Saturday, it’s a mecca for Melbourne fashionistas.
4. Fashion Festival time
Melburnians love a good festival, be it a celebration of food, wine, comedy or cinema. Fashion festivals are no exception with not one, but two annual events that showcase local style.
The first is Melbourne Fashion Festival, currently underway and closing with two premium runway events on Saturday 8 March 2025.
The aim of the second, Melbourne Fashion Week, is to connect runway looks with current offerings in Melbourne’s retail outlets. This week-long fashion event includes runway parades and other pop-up fashion experiences in unexpected spaces in October this year.
5. High Street Armadale/Kings Arcade
Many fashion fans recommend a visit to Chadstone Shopping Centre, which is fine for those who love the full-on ‘mall’ experience. I don’t – and I’m not alone, with other locals claiming that High Street Armadale is the number one ‘brand’ destination.
The best of Armadale retail can be enjoyed in a very doable walk west along High Street, starting at Glenferrie Road and finishing just over Kooyong Road where the historic Kings Arcade houses an eclectic mix of outlets. In between you’ll find well-known brands such as Country Road, Mecca, Cos, Tony Bianco and Nude Lucy – and many higher end stores including Carla Zampatti, Bianca Spender, The Curated, Silk Laundry, Zimmerman, Aje and Jac and Jack.
Two newer entrants are Banded Together and PJ Harvey, offering clean lines and immaculate tailoring. If you need a break in between, you’re spoilt for choice with friendly cafes and European-style wine bars.
And one more thing:
Vintage and pre-loved
Not everyone has the inclination or budget for new outfits. Melbourne has a plethora of vintage outlets, op shops and pre-loved destinations. Here are three you might enjoy:
- Goodbyes, 127 Sydney Road, Brunswick.
- Vault, shop 14, Block Arcade, Melbourne CBD
- Uniting Op Shop, 211 Chapel Street, Prahran
Heading off on your own Melbourne adventures? Join our Facebook Group and share your stories, ask questions and connect with others for further inspiration.
